Whats New


Hear ye, hear ye! Snack all about it!

When we introduce a new snack treat or amazing new flavor of a beloved favorite, we want you to know first. Right here.

Pop. Munch. Repeat. 

Wheat Thins Popped

Wheat Thins Popped has 10 grams of poppable, munchable whole grain. Must! Have! Wheat Thins!

 Wheat Thins Popped serving size is 26 crackers (30g) for 130 calories.

Available in the cracker aisle

Introducing NEW Trident Layers Watermelon & Tropical Fruit!

New Trident Layers

Be among the first to experience this new, delicious flavor combination of juicy watermelon and luscious tropical fruits, brought to you by Trident Layers. Available in single and multipacks.

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